Medium Cool is an art book fair in Chicago that aims to engender new conversations and relationships, both within the city and abroad. A book fair is a means of dispersion and a social event. At an art opening, you can gaze briefly at a work that often costs more than your net worth; at book fair you can buy a book—often from the person who made it—take it home, and read it. You can also place it on your coffee table or lend it to a friend. Books are an interactive technology and book fairs are a social network. At the present moment there are very few places in Chicago to buy art books and printed matter, though a tremendous and enthusiastic audience exists. While the city is in need of a permanent space for this, Medium Cool has merit in being a one day only event, bringing together a multitude of artists, designers, writers, publishers, collectors, enthusiasts, and dilettantes, local and visiting.